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AI strategy & implementation

Your true north
for AI.

We help growing businesses cut through the AI noise, decide where it really pays off, and make it happen.

Book an AI Audit → See how we work
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Every business knows AI matters. Few know where to start.

Most companies try a few tools, get a few quick wins, and stall. We start where a strategy consultant would: with how your business actually works and where it needs to go. Then we deliver what pays off first, and make sure your team actually uses it.

What we do

Map it. Build it. Make it stick.

Where you are and where you need to go. Executing the roadmap. And making sure it delivers real value.

Hands holding a brass compass over a map on a cabin table
01 · THE STARTING POINT

AI Audit

Map the route.

We look at where your business is today and where AI can take it. We map how work really flows, find the biggest opportunities and risks, and give you a clear, prioritised roadmap: what to do first, what it will deliver, and what it will take.

  • Where you are today: processes, tools, data and skills
  • AI opportunities and risks, ranked by return
  • A roadmap and business case your leadership can act on
A laptop on an oak desk in a cabin overlooking a snowy forest
02 · THE EXECUTION

AI Delivery

Make it real.

We execute the roadmap, highest-value first. From single automations to a complete AI Operating System for your business, connected to the software you already use. Clean, documented, tested with your team, and fully owned by you.

  • Workflow automation
  • AI assistants and agents where they add real value
  • An AI Operating System for your business
A hiker reaching a snowy summit above the clouds at golden hour
03 · THE VALUE

AI Adoption

Make it stick.

AI only pays off when people use it. We train your team, set clear guidelines for using AI safely, and measure the results, so the value shows up in the numbers and keeps growing.

  • Hands-on training, so your team is confident with AI
  • Clear AI guidelines and governance
  • Results measured, and the next wave prioritised
How it works

The route, from first call to results.

No long programmes and no big-bang projects. A clear plan first, then real results early, then steady improvement.

01
30 minutes · free

Discovery call

We talk about your business, your goals and your AI questions. You'll know if an audit makes sense.

02
The AI Audit

Map the route

Where you are, where you're going, and a prioritised roadmap with a business case.

03
AI Delivery

Make it real

We execute the roadmap, highest-value first, tested with your team.

04
AI Adoption

Make it stick

Training, guidelines and measured results, then the next wave.

Proof

Built, not just talked about.

We use these systems in our own business every day, and build them in the open.

AI system · Content

A video studio that edits itself

An AI system that cuts, captions, animates and security-checks every YouTube video, then hands over a draft for review.

~60 min → reviewof manual editing per video
AI build · Web

An agency-grade website in an afternoon

A full business website, designed, built and launched with AI. Filmed start to finish, so you can see exactly how it's done.

1 afternooninstead of 6–12 weeks
Peter Ditlev Schnor, founder of MachNorth
The founder

Strategy first. Then the build.

I'm Peter. I spent almost ten years as a strategy consultant, helping companies innovate and grow.

Today every leadership team is asking the same questions: What should we actually do with AI? Where is the value? Where do we start? I help businesses answer these with a clear strategy, then deliver it hands-on, from the roadmap to the systems to the training.

You work directly with us, from the first call to the last handover.

Monitor DeloitteLondon School of EconomicsCopenhagen · London
Good questions

Before you get in touch.

Why start with an audit, and not just build something?

Because the most valuable use of AI is rarely the most obvious one. The audit makes sure we deliver what pays off first, with a clear business case, instead of chasing whatever is loudest.

Is this only about automation?

No. Automation is often a big part, but we help with your AI challenges in general: strategy, choosing tools, AI assistants, a full AI Operating System for your business, guidelines and policy, and getting your team on board.

Do we need to be technical?

Not at all. We handle the technical side. You bring knowledge of your business; we turn it into systems your team can use from day one.

Which tools do you build with?

Whatever fits your business best. Often n8n for workflow automation and models like Claude for AI assistants and agents, connected to the software you already use, so there's nothing to replace.

How long until we see results?

The audit gives you a clear plan quickly, and the first results usually go live within weeks, not months. We'd rather put something real in front of you early and refine it.

Who owns what you build?

You do. Workflows, documentation and accounts are set up in your name, and we hand everything over properly.

Is our data safe?

We design every system with access limited to what it needs, keep a human in the loop for anything sensitive, and follow your security requirements from the start.

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Start here

Ready to find your true north?

Tell us a little about your business and what you'd like help with. We'll get back to you within one working day to set up a free 30-minute call.

  • Free, no-obligation first call
  • A straight answer on whether an AI Audit makes sense
  • You talk directly to the founder

We'll only use your details to reply to your enquiry.